ZBeta Charts a New Course by Blending Research, Experimentation, and Vision to Deliver Greater Value for Clients
San Francisco, Sept. 18, 2025 — One year after introducing LabZ, ZBeta is showcasing how the initiative has evolved from a bold concept into a cornerstone of the company’s mission — enhancing its ability to anticipate and meet the evolving needs of its client base. What began as the first-of-its-kind proving ground has matured into a hub for immersive, data-driven testing and collaborative problem-solving.
By combining advanced testing environments with applied research, LabZ enables security leaders to design, measure, and validate strategies for building more trusted and resilient operations.
“LabZ reflects our dedication to creating meaningful opportunities,” said Hash Salehi, Director of Technology and Innovation, ZBeta. “In just one year, it has become a powerful platform where we can explore new ideas, gain actionable insights, and shape solutions — helping us build stronger relationships and attract new clients who share this vision.”
A key milestone of the past year is the creation of the industry’s first product hub, giving security leaders the ability to differentiate between manufacturer solutions and document how technologies perform in real-world environments. Alongside initiatives in product testing, thought leadership, and compliance, LabZ equips organizations to anticipate emerging risks, harness data for greater intelligence, and strengthen resilience.
When ZBeta unveiled LabZ, it marked a new chapter for physical security, long shaped by legacy approaches and gradual change. Built on the principle that the future of security should be tested and proven in real-world conditions, LabZ provides the framework for validating strategies before deployment at scale.
“LabZ is now a proven platform for innovation and testing,” said Zack Brunette, CEO, ZBeta. “We’ve scaled its leadership, sharpened its focus, and expanded capabilities to deliver insights and experiences that create greater value for the wide range of organizations we work with.”
At Global Security Exchange in New Orleans, ZBeta will feature an interactive LabZ demonstration, allowing participants to experience a day in the life of its activities. A new video also highlights the company’s vision, offering an integrated look at how LabZ’s culture of innovation is shaping modern security environments. Learn more by visiting ZBeta at suite #1277 at GSX 2025 or visit https://zbeta.com/gsx.
About ZBeta
ZBeta is a world-class physical security design and managed services firm that provides services to some of the most dynamic, high-profile organizations and individuals in the world. We leverage a data-driven, technology-led, human-centered approach in order to help our clients architect and engineer superior physical security solutions, implement them seamlessly, and operate them at peak efficiency. Whether designing a new corporate campus, a data center mega campus, a futureproof technology roadmap, or augmenting a client’s internal team, we operate at scale, move at the speed of today’s projects, represent your program as you would, and assure delivery where others cannot. Learn more at ZBeta.com.
Media Contact:
Rhianna Daniels
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rhianna@compassintegrated.com